1100 ft/sec = 110’/0.1 sec, the formula for an echo. Velocity=Distance/Time. This equation is the backbone of transportation logistics and the driving force of Echo Global Logistics’ expansion within former warehouse space.
“ECHO”, sculpted in steel as four voids, is at a scale that is visible from the street and dominates the new lobby. The letters are set at different angles to create an experience for passersby as to how each is viewed. Perception changes with distance and time, with the letters most clearly seen when the viewer is perpendicular to each.
The ECHO is constructed from raw Cor-Ten steel, weathered with a technique researched and developed by the design team to achieve the optimal vertical striations to reflect the chemical changes of ECHO over distance and time.
Light and space are as important as the form itself. The design team studied scale models and mock-ups to achieve the appropriate lighting effect. The distance and effect of the light source falling out to the backdrop was critical in the perception for passersby to view each letter over distance and time.
The concept of the overall Echo Global Logistics project design alludes to trucking and transportation logistics in key moments in the space, and so the ECHO resembles a scalar representation of the box trailers that are the hub of Echo Global’s business.