Originally a Universal Studios recording venue known as Walton Gardens, the 1950’s era structure has been carefully transformed to juxtapose Maison Dior’s ‘Modern’ concept with the industrial/modern elements of the existing structure. The resulting design celebrates the legacies of both Christian Dior and Bertrand Goldberg.
A luminous façade balances Dior’s timelessness with Goldberg’s industrial design principles. A blended aesthetic was achieved by using fritted glass. Highly stylized, the cannage-patterned frit/ceramic glazing blurs away the joints between glass panels and produces a strong graphic statement. The frit glass is a stunning complement to the exposed steel canopy elements of the original structure.
Dior’s Chicago boutique is located at the epicenter of Chicago’s high fashion shopping district on the corner of Rush and Walton. At street level customers are drawn to the lustrous façade; an ethereal effect of the patterned frit/ceramic glazing, expansive display windows, and articulated lightboxes. A fanciful star affixed on the top of the building—a symbol of good luck for Monsieur Dior—distinguishes the boutique as a standout among neighboring luxury retailers.
On the first floor, millinery, handbags, and accessories are individually showcased on display niches supported by ultra-slender shelves made of brushed stainless steel. Alluring display cases, crafted from custom millwork and crystal-clear glass, highlight timepieces and jewellery collections.
On the second floor, ready-to-wear collections and a shoe salon are beautifully contrasted against the glowing white backdrop of the double-height façade. This level is appointed with plush sofas and a wrought-iron sculpture.
Located in Chicago's River North, Dior is at the center of one of the city's most popular shopping districts. The boutique is within walking distance to shops, restaurants, parks, and sites in the city. The store is also within walking distance of multiple public transit lines, making other areas of the city easily accessible.
Myefski Architects in association with the Christian Dior Architecture Department