Gray TV owns and/or operates over 100 television stations across 57 markets that collectively broadcast over 200 program streams. The firm had the pleasure to design a new 32,582-square-foot building to house Gray TV’s WMTV studio in Madison, WI. Planned over three phases of construction and designed to achieve LEED Silver Certification, the facility would double their existing space, include an open environment for their staff and reinforce their commitment to the community. In addition, the project would be built on their existing 10-acre site and without disruption to the live existing station that needed to maintain, 24-hour studio, during the construction phase of the new building.
The building’s design solution centered on taking advantage of the site’s high visibility along Madison’s West Beltline highway. By adjusting the massing orientation and incorporating a glass curtain wall along the north facade, the station enjoys a presence to passing motorists and adds a bold design statement to the surrounding community regarding transparency of product developed within. Gray TV welcomed the parameters set forth to obtain the LEED Silver qualifications as their mission is to provide a facility that empowers staff to be energized to succeed through a thoughtful, open environment, incorporating natural light into the newsrooms and ancillary workspaces. The facility maximizes transparency through spatial arrangement of offices, workstations and ancillary functions. The new space accommodates two production studios for news broadcasts and other television programming, a double-height newsroom for reporting staff and additional spaces for administrative and support staff.
Built to have a low impact on the environment and a good indoor environmental impact on those who will work within the building, Gray TV - Madison’s new space at 8683 Greenway Blvd was designed to meet LEED Silver Certification standards. Efforts to expose all employees to natural exterior light were utilized through the use of clear glass office fronts and low height workstation panels for daylight views. In addition, a living wall element was utilized in the building lobby to reinforce the sustainable commitment by Gray TV.
Architecture 2030 Challenge Target Classification: Other
50% target 35 median site EVI4
Gray TV-Madison prides itself for being a company that continually examines their own business practices and initiatives and make changes to promote sustainability. Meeting the client’s standards Partners by Design in collaboration with Hendrick, designed a spaced that focused on energy and fuel conservation. To accomplish this criteria, throughout the project the design team utilized LED lighting with dimmers and motion controlled sensors that adjust the lighting based on occupancy. In addition, the radar tower and studio lights are powered by LED lights. The heating, ventilating, and air conditioning systems make use of an air-side economizer to save energy. Lastly, the station’s vehicles are high MPG (30mpg +) and have low environmental impact.
The amount of power consumption has a direct impact on a broadcasters’ carbon footprint. By reducing sizes and quantities of products in the back rooms, control rooms and the (2) studios, Gray TV was able to reduce electrical load requirements and reduction in air-conditioned space in those rooms. This effort in reduction means avoiding waste twice – first in spending to create heat and second in spending on air conditioning to remove the same heat. Although we do not have metrics at this point from the new project, the client is seeing reduced usage and cost reduction of up to 30% as compared to their original inefficient facility.
Situated along the West Beltline Highway, it is easy accessible by car to individuals within the community. The facility provides parking, which is shared with the West Madison Little League that utilize the adjacent land of which is owned by Gray TV but available for the community for use. Gray TV is involved in a multitude of community outreach projects throughout the year and across the country. Among these projects are the KGWN’s community recycling program, Community Green that encourages recycling and lower power consumption to combat Wyoming's large CO2 emission rates. WTOK's aluminum recycling program that helps a local charity, Cans for Kids, to purchase gifts for underprivileged children during the holidays.
During Gray TV – Madison’s design process, Partners by Design and Hendrick, adopted creative ways for the company to conserve water. By Installing low-flow toilets and urinals in their restrooms the overall use of water was cut dramatically. Outdoor plants were utilized for their low need of watering and retention ponds were created to control water run-off.
Low VOC paints, recyclable content flooring materials, sustainable wallcoverings and local wood products are among the finishes chosen provide Gray TV – Madison. Significant time was spent to make efficient raceways for all cabling from the rach room to the control room and newsroom. This reduced the quantity of conduit and wiring, as well as reduce the amount of waste that was diverted from landfills. With these efforts Gray TV is committed to an environment that will be a timeless, thoughtful environment beyond the next decade